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Lash-Amplifying Mascara

Give them drama.
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(106)
9 ML / 0.30 FL. OZ

This Allure Best of Beauty award winning mascara delivers high-impact definition and length without clumping or flaking. The full tapered wand evenly coats every lash from root to tip with a deeply pigmented shade. Glamour's Beauty Award Winner for Best Mascara (2022), Bustle's Beauty Award Winner (2022), Allure Best of Beauty award winner for Best Mascara, All the Drama (2022).

  • Formulated with 87% naturally derived ingredients that provide lashes with a fuller, healthier appearance
  • Buildable, flexible formula helps prevent clumping or flaking even with multiple coats
  • Shea butter and jojoba oil derivatives help to soften and condition the lashes
  • Full, tapered brush wand hugs and grips every lash for even application
  • One inky, deep shade we call Rich Black

How To Use

Look up. Twist open tube and use the wand to brush and wiggle through lashes from base to tip. Apply generously for a more dramatic look.
Currently out of stock, get on the waitlist!

Better-for-you Ingredients that deliver

Clean, vegan, & cruelty-free

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Shea butter
Helps soften and condition lashes
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Jojoba oil
Strengthens lashes and helps with growth and retention
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Ingredients

AQUA (WATER), CI 77499 (IRON OXIDES), SYNTHETIC BEESWAX,  JOJOBA ESTERS, TOCOPHEROL, GLYCERYL STEARATE, ARACHIDIC ACID, LAURIC ACID, MYRISTIC ACID, OLEIC ACID, PALMITIC ACID, STEARIC ACID, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, POLYACRYLATE-21, TRIDECETH-6 PHOSPHATE, GLYCERIN, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), BUTYROSPERMUM PARKII BUTTER (BUTYROSPERMUM PARKII (SHEA) BUTTER), ACACIA SENEGAL GUM, PROPANEDIOL, CAPRYLHYDROXAMIC ACID, CAPRYLYL GLYCOL, GLYCERIN, HYDROXYETHYLCELLULOSE, SODIUM HYDROXIDE, CAPRYLYL GLYCOL, POTASSIUM SORBATE.

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Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin Made for melanin-rich skin