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What does clean even mean?

SO LISTEN, CLEAN BEAUTY SHOULDN’T BE CONFUSING, SCARY, OR TOO EXPENSIVE TO BE YOURS. SO OUR PHILOSOPHY IS SIMPLE:

FOR US, CLEAN BEAUTY MEANS FORMULATING WITHOUT ENDOCRINE-DISRUPTORS WHICH ARE CHEMICALS THAT TRICK YOUR HORMONAL SYSTEM BY MIMICKING, BLOCKING, OR INTERFERING WITH YOUR NORMAL HORMONES. THESE DISRUPTORS ARE KNOWN TO AFFECT KEY FUNCTIONS LIKE GROWTH, METABOLISM, AND REPRODUCTIVE SYSTEMS, AMONGST MANY OTHER NOT-SO-NICE THINGS.

WHY IS ALL OF THIS IMPORTANT TO YOU, A PERSON OF COLOR?

WE HATE TO BE THE BEARER OF BAD NEWS, BUT RESEARCH BY THE E.W.G (AKA THE ENVIRONMENTAL WORKING GROUP) FOUND THAT WOMEN OF COLOR ARE DISPROPORTIONATELY EXPOSED TO HARMFUL CHEMICALS, WITH 1 IN 12 BEAUTY PRODUCTS MARKETED TOWARD THIS GROUP CONSIDERED TOXIC. 

WE SEE YOU, AND WE GOT YOU.

WE STRIVE TO BE PART OF THE SOLUTION, PROVIDING YOU WITH SAFER FORMULAS DEVELOPED WITHOUT THESE INGREDIENTS, WHILE STILL DELIVERING THE MAKEUP PAYOFF YOU LOVE.

CLEAN BEAUTY ISN’T ABOUT SHAMING WHAT’S CURRENTLY IN YOUR MAKEUP BAG. IT’S ABOUT FINDING THE BALANCE TO A HEALTHIER BEAUTY ROUTINE. WE’RE HAPPY TO BE HERE WITH YOU ON THE JOURNEY TO BEING EVER-BETTER.

OK, AND WHAT ABOUT PACKAGING?

ARE WE PERFECT? NO, BUT WE AIM TO BE BETTER FOR MOTHER EARTH BY USING LESS PLASTIC AND MATERIALS THAT ARE EITHER RECYCLABLE, REUSABLE, OR BIODEGRADABLE.

WE’RE HUMANS TRYING OUR BEST, JUST LIKE YOU. IF YOU HAVE IDEAS ON HOW WE CAN DO BETTER, TELL US AT HELLO@AMICOLE.COM.

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REMEMBER, THIS WAS MADE FOR YOU!

Let skin shine in all the right places
Add to bag $22
Lavish lips with shine, goodness,
and protection
Add to bag $20
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A soft-focus fluid made to reveal, not conceal
Add to bag $32
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Ingredients

We formulate without the below ingredients:

1,4 Dioxane, Acrylates, Aluminum Salts/Powder, Animal Oils/Musks/Fats, Benzophenone + Related Compounds (chemical sunscreens), BHA (threshold of 0.1%), BHT (threshold of 0.1%), Butoxyethanol, Carbon Black, Coal Tar, Cyclic Silicones, EDTA, Ethanolamines DEA/TEA/MEA/ETA, Formaldehydes/releasing agents, Hydroquinone, Insoluble Plastic Microbeads, Lead + Lead Acitate, Mercury + Mercury Compounds (Thimerisol), Methyl Cellosolve + Methoxyethanol, Methylchloroisothiazolinone & Methylisothiazolinone, Mineral Oil, Nanoparticles as defined by EU, Nonylphenol Ethoxylates (NPEs), Oxybenzone, Parabens, Petrolatum & Parrafin, Phenoxyethanol (under 1%), Phthalates, Polyacrylamide & Acrylamide, Resorcinol, Retinyl Palmitate, Styrene, Sulfates – SLS + SLES, Talc (unless asbestos-free), Toluene, Triclocarban, Triclosan, Synthetic Fragrances

And ensure all the ingredients we do formulate with are at 4 or below on the EWG’s Skin Deep scale.

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