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This is a story about us

We are clean beauty made to reveal your inner excellence

The kind of excellence that's rich, deep, and endless. The kind that can't be boxed in.

Collage of photos
How to pronounce it
Ah-me Co-lay

BEAUTY Created for us. By us. Because before, there was nothing out there that really saw us.

With years of industry experience behind us, we knew that there was something missing for melanin-rich skin. So we put pen to paper, made mood boards, and assembled a team.

What we created

WE CREATE SKIN-CARING AND DEEP-UNDERSTANDING FORMULAS.

Our World

We strive to surpass the superficial

TO BRING PROFOUNDNESS TO HOW WE CREATE AND CONNECT. THROUGH A COMMUNITY THAT ELEVATES YOUR DEPTH AND YOUR STATE OF MIND.

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YOU ARE MORE THAN ANY MIRROR CAN CONTAIN. A JOY OF SELF THAT CAN’T 
BE RESTRAINED.

Let skin shine in all the right places
Add to bag $22
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A soft-focus fluid made to reveal, not conceal
Add to bag $32
Lavish lips with shine, goodness,
and protection
Add to bag $20
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